As far as everything goes, I am not an SEO, nor will I ever label myself one. I get most of my conclusions from my own trial and error. So with that, I thought I would share something I’ve been working with for a while.
Maybe you have, or you haven’t heard of it, but the concept is easy to understand. Structuring the links for your site both internally and externally to better your linking power. I’m going to focus more on the internal.
Now I had a lot of trouble with this, and I definitely had my share of faults trying to get the link structure on a few of my sites set up correctly. My spots went from decent rankings to horrible(page 2 on Google to about page 10). Even in some cases, the sites were taken completely off the search engines due to duplicate content issues. So a fair warning to anyone who messes with this stuff. That’s not to say this is hard stuff, just very temperamental.
To start, link structure doesn’t help just yourself, but in some cases, it will even help out your site users by giving them a more pleasant time navigating through your site. There are a bunch of methods to set up your links internally. I’ll focus on what worked for me, the Pyramid method. I made a really crude example of how the pyramid scheme works.
Assuming your home page is the starting point. That’s where you are directing most of your site’s authority and generally where most of your traffic is going. The basics are you take that authority, and you spread it evenly around the area. Starting at my “Home Page,” I use one-way links directed at the “Categories.” When I say one-way links, I mean to take your links to the page, but that page is not linking back to you. In my “Category” page, I put the “rel=’nofollow’” tag in there on all links going to the home page. Since just about every single search engine these days follows the no-follow rule, then it’s safe to say this works. The same goes for the “Category” links down to the “Single Post.”
When the site is set up correctly, you are evenly distributing your linking power throughout the website instead of just sending it all over the place. Again, this is for a simple site. The more complex the site is, the more you’re going to have to consider how it’s linked. It took me a couple of hours of drawing it out to get it all down on some of my more complex sites.
Now the big “Magic Trick” of the linking structure is when you have your “Single Post’s” each carrying a small amount of link power; when you use them all together, you can have a lot of link power. So what I have had success doing so far is putting a link on the “Single Post” pages and effectively transferring that link to the “Home page.” Giving the “Home page” a ton of authority in the site itself. You could also use those “Single Posts” to link externally to other websites in your network to give them more authority. I should also mention the “Single Post” isn’t linking to anything else, except possibly similar posts or other “Single Posts.” It won’t link back to the “Category.” That’s why it’s holding so much link power as a collective.
I’ve had some pretty successful with it. It brought me up in the SERP’s a few spots just by reworking the structure. If I were a brilliant person, I would consider the link structure as I built the site. That would be the SMART thing to do, but oh well, lesson learned for next time.
Give it a shot and let me know how your successes and failures go. Let’s face it; not everyone will get this the first time out.