IGTV is here!
But what is it all about? For those who haven’t heard much about this yet, IGTV is our new full-length video platform on Instagram. But, how do we get started and what does our growth and content strategy look like?
First: Some Specs
- Video format: MP4
- Length: 15 seconds to 10 minutes for smaller accounts; 15 seconds to 60 minutes for larger and verified accounts
- Size: 650MB for videos less than 10 minutes; 3.6GB for videos up to 60 minutes
- Orientation: vertical (also known as portrait)
- Aspect ratio: a minimum of 4:5 and a maximum of 9:16
IGTV is built to be generally viewed in the vertical format. So that means a lot of videos, in the beginning, will be translated to the vertical format and either has bars above and below it OR have the sides of the footage clipped off.
So, how do we get up and running fast?
We start by just getting any content up onto the platform. So this can mean the video you currently have will need to be cropped to fit in the screen resolution. I suggest avoiding cropping the videos if you can help it.
The style you get will be at least the full intended view of your original content.
Once you’ve set that up. Make sure you’re including it on all of your social sources, like Twitter, Facebook, etc. I highly suggest sticking to a schedule and making sure your viewers know about it.
Getting growth with IGTV will be interesting. In my early tests, I was able to get some good placement on various keywords just by having good engagement on the posts. Be sure to review the metrics panel from each of your videos as time goes on, so you can learn more about the videos themselves and what content is working for your audience.
From there, I would start actually making vertical content intended for that view and for your crowd. It will be easy to stand out in the herd.
Last, make sure your content is branded well. I can’t tell you how many videos I’m seeing in this space that are missing your branding in order to get a broader reach and thinking about your long-term vision. Remember your content is more than just IGTV. This content will have legs on multiple platforms to help grow your business/personal brand.
Drop me some links in the comments below with your IGTV content. I would love to see what you all are creating!