Heatmaps are probably one of the most vital things in finding optimal settings for a website of any kind.
Maybe you want to find out how people are using a new landing page you built for your Adwords campaign or built fancy new sidebar navigation for your website. Without tracking where people are clicking around on your website, you won’t know if your users have the same vision as you do. I find without using heatmaps; you spend your time guessing what will work. Why guess?
What do you want me to do?
Once the test is done, you can review all the different types of stats. By default, it shows what links people have clicked on and how many times they clicked on them. It can even tell you what kind of traffic clicked on the link. Of course, there is the heatmap itself, which breaks down where people’s click patterns are. This is important to see where your website has people’s eyes and mouse going. You can better optimize the site, so people are clicking on what you think are the most important items. The newest addition to CrazyEgg is the confetti system, which is a dotted breakdown of exact click points on the site. Very handy and fun to look at.
Try heatmaps on something small. A landing page or a small singular page on your site. It takes 5 minutes and is worth learning how to do and understand.